Building the team
Start a second business with the team you already have
In short
Your second idea goes faster. Reuse bots where it makes sense, keep each business separate, and handle a flop calmly.
After your first idea goes live, the second one usually goes faster, because half the team already exists. Chapter 3 covers how to pick idea number two, what to reuse and what to give its own Bots.
Pick a neighbor
The quickest second idea sits next to the first. In the book's story, the planner shop for busy parents is followed by a free weekly email for the same parents, the Friday email. The research, voice and design work carries over. An unrelated idea is fine too; it just won't feel as fast.
Reuse what you can, add what's new
Your writing Bot remembers the preferences you taught it, and keeping a short voice guide in a shared file makes that reliable. Research notes and saved colors and fonts give the other Bots a head start. But a new business has jobs the old one never had. For the Friday email that means an editor that assembles each issue, a reader Bot that sorts replies and a numbers Bot that summarizes how it's going. A new Bot doesn't inherit another Bot's memory, so hand it the voice guide and good examples.
Shared and separate
Some Bots serve everything, like your first admin Bot. Others belong to one business and know only that corner. That split is the start of the departments-plus-head-office shape the book builds out later.
Checklist
- Pick a second idea that shares an audience or skills with the first, if you want speed.
- List what can be reused: voice guide, research notes, brand files.
- List the new jobs and give each one a Bot.
- Give a new Bot the guides and examples it needs, since it starts without the others' memory.
- Keep a running page per business and read both each evening.
- If you read the same thing on both pages, share that job. If one page keeps getting long, that business needs another Bot.
If it flops
Sometimes the second idea doesn't work. Stopping costs very little with a Bot team: no lease, no staff to let go. Tell those Bots their job is done, save their notes and move on. What they learned about your audience stays with you.